The Impossible Task
I never thought that designing a poster for a couple of theatre productions would melt my brain, but after working on our show poster for 2X4BASH: theatre on the edge, it’s a very real possibility. Our show poster had to feature all four 2X4BASH productions plus the dates and authors, as well as the specifics of where, how much, contact info, etc. It all seemed very daunting at first.
As I was crawling into the fetal position, thinking about all the aspects the poster needed to include, I luckily glanced at the pin board above my computer. A couple of old local band show fliers hung there like shining 1/4-page papers of hope. They had about four or five band logos on them plus the show info and it all fit onto little 1/4-page pieces of paper! If whoever designed these fliers could fit that all on there and make it look interesting, I could make a regular sized poster no problem. Plus the band show poster had the grittier look that we were looking for to represent our on-the-edge line up of plays.
The Font Search
And so I began my journey of making a band show themed poster. The first thing I did was create “band logos” for each of the shows. This meant finding fonts that could pass as band logos but also worked with the feeling and themes of the shows.
I never knew how mind numbingly grueling a font search could be. I searched font website after font website with glazed-over, tired eyes and eventually found the perfect ones to use. I then quickly came up with a color-blocked design that used our red, black, and white 2X4BASH colors to keep the poster simple and eye catching. Many of my fellow 2X4BASH teammates liked the design, but unfortunately, several of the fonts I used turned out to not be free for commercial use. To avoid having to contact the font creators and buy all of our fonts, I fell back into the search for fonts. This time it was even more difficult, because I tried to find free commercial use fonts that looked similar to the ones I was replacing.
After another few hours of searching fonts, I found the replacements and put it up for more review among the 2X4BASH team. Several tweaks later, our poster was complete.
The Future Is Upon Us
2X4BASH is interested in trying to fuse newer forms of technology with our theatre performances, so we included a QR code in the right bottom corner that can be scanned with an application on a smartphone and be taken to a picture of this same poster on our blog. This should make it easy for people to get our info without having to write it down.
As much as I make it sound like designing the poster was a big pain, I did have a lot of fun making it. Keep an eye out for our poster around town!